Discuss

VAT controls from product liability to daily sales data.

Support for product rates, promotions, returns, retail schemes, ecommerce and multi-channel consumer businesses.

Discuss your position
01Classify products and bundles
02Set promotion and refund treatment
03Map channel data
04Reconcile sales to the VAT return
01

Product and promotion design affects VAT

Mixed-rate baskets, meal deals, vouchers, loyalty rewards, free items and delivery charges can change the value and liability reported. The product master and promotion engine need controlled tax logic.

  • Product VAT rates
  • Bundles and promotions
  • Vouchers and loyalty
  • Returns and refunds
02

Channel totals must reach the ledger

Stores, marketplaces, web shops, payment providers and fulfilment systems often report different totals and timing. A VAT control should reconcile gross demand, cancellations, refunds, VAT collected and settlement deductions.

  • Retail and ecommerce data
  • Daily gross takings
  • Marketplace reporting
  • Payment and settlement reconciliation
Primary sources

Tax guidance changes. These official sources were checked on 31 August 2026.

UK VAT ratesSelling goods through an online marketplaceKeeping VAT records

Related VAT services

VAT returns and complianceReturn preparation, review controls, Making Tax Digital records and correction processes for repeatable UK VAT compliance.Ecommerce VATUK VAT for direct sales, marketplaces, fulfilment stock, imports and overseas sellers.VAT health checkA focused review of transactions, data, controls and evidence, prioritised by impact rather than volume.
Important

This page provides general information, not advice for a particular transaction. VAT treatment depends on the complete facts and current law.