Discuss

VAT for every channel, stock location and checkout.

UK VAT support for marketplace sellers, direct-to-consumer brands and international ecommerce operations.

Discuss your position
01Map sales channels
02Assign tax responsibility
03Reconcile platform data
04Prepare for new markets
01

The order journey is the VAT map

The relevant questions include who owns the goods, where they are located, who facilitates the sale, customer status, consignment value and how refunds are processed.

  • Marketplace and deemed-supplier rules
  • Direct sales and Shopify
  • Fulfilment centres and stock
  • Imports, returns and platform fees
Primary sources

Tax guidance changes. These official sources were checked on 31 August 2026.

Selling goods through an online marketplace

Related VAT services

VAT registration and deregistrationRegistration, effective-date, late-registration and deregistration analysis for UK and overseas businesses.International VATPlace of supply, overseas registration, imports, exports and UK market entry without false simplicity.Ecommerce VATUK VAT for direct sales, marketplaces, fulfilment stock, imports and overseas sellers.
Important

This page provides general information, not advice for a particular transaction. VAT treatment depends on the complete facts and current law.